Promoting the image of Phong Nha-Ke Bang National Park

(QBĐT) – National Park (National Park) Phong Nha-Ke Bang currently has 17 tourism products, including international-class tourism products; the annual tourist growth rate reaches over 12%.

Since its establishment, the total number of visitors to the park has reached more than 10,5 million (of which, more than 1 million are international visitors); revenue from fees and charges has reached more than 1.900 billion VND; creating thousands of jobs for local people, contributing a significant part to the state budget, contributing to the development of Quang Binh tourism industry.

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To achieve these impressive numbers, Phong Nha-Ke Bang National Park Management Board has promoted and introduced tourism products and services in many forms, such as: Promoting on social networking sites, the unit’s website and personal Facebook; approaching promotion methods through famous and influential figures to create a ripple effect; at the same time, strengthening the promotion, advertising and introduction of tourism products, especially on digital platforms; promoting cooperation with travel companies and partners inside and outside the province to attract tourists; organizing delegations to promote and seek partners to cooperate in bringing tourists to tourist routes and destinations…

Director of Phong Nha-Ke Bang National Park Management Board Pham Hong Thai said that in the coming time, the unit will continue to apply digital transformation in the management, conservation and promotion of the value of Phong Nha-Ke Bang National Park’s world natural heritage; effectively implement the project on ecotourism, resort and entertainment of Phong Nha-Ke Bang National Park for the period 2021-2030; survey and implement a number of new tourism projects and products; continue to implement the master plan for the development of Phong Nha-Ke Bang National Tourism Area, Quang Binh province until 2030; research, survey and develop new tourism products and services, focusing on developing community tourism to diversify and expand tourism activities in the National Park in Minh Hoa district; at the same time, renovate and upgrade facilities, improve the quality of services and products currently exploited to attract tourists; Promote promotion, focus on domestic and international markets…

In addition, the Phong Nha-Ke Bang National Park Management Board will coordinate and support tourism businesses in the park to carry out new and unique promotional activities to attract visitors to Phong Nha-Ke Bang; strengthen cooperation, linkage and support between tourism businesses; focus on the quality of tourism services, security, food safety, environmental protection, rescue and tourism culture, etc.

Ngoc Hai